Content Marketing Manager

IndiaFull-TimeManager
Salary not disclosed
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Job Details

Experience
Proven experience in content marketing, editorial writing, or digital content creation for web and social platforms
Required Skills
Project ManagementGoogle AnalyticsSEOWordPress

Requirements

  • Bachelor’s degree or equivalent professional experience in marketing, communications, journalism, or related field
  • Proven experience in content marketing, editorial writing, or digital content creation for web and social platforms
  • Strong editorial mindset with the ability to simplify complex topics for targeted audiences
  • Excellent writing, editing, and storytelling skills with strong attention to detail
  • Experience managing content calendars, workflows, and cross-functional stakeholders
  • Familiarity with SEO principles, content performance tracking, and analytics tools
  • Experience with CMS platforms (e.g., WordPress) and tools like Google Analytics
  • Understanding of social media platforms and content distribution strategies
  • Strong project management skills with the ability to handle multiple priorities in a fast-paced environment

Responsibilities

  • Own and execute content marketing initiatives that drive traffic, engagement, leads, and customer retention
  • Develop and implement a content strategy and editorial calendar aligned with business and marketing objectives
  • Create high-quality editorial content including blogs, educational articles, newsletters, product updates, and research summaries
  • Collaborate with product, marketing, and design teams to ensure cohesive messaging across all channels
  • Manage content distribution across digital platforms, including social media, email campaigns, and content hubs
  • Oversee SEO optimization, content structure, and categorization to maximize reach and discoverability
  • Edit and contribute to flagship research and thought leadership publications
  • Analyze content performance and optimize based on engagement, traffic, and conversion metrics
  • Coordinate external contributors such as writers, designers, and agencies when required
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