Senior Marketing Leader
New
MaineFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 15+ years of marketing experience, with 10+ years in senior global leadership roles
- Required Skills
- Artificial IntelligenceDigital MarketingCRM
Requirements
- Bachelor’s degree in marketing, business or related field; MBA preferred
- 15+ years of marketing experience, with 10+ years in senior global leadership roles
- Proven track record of driving growth through innovative marketing strategies
- Expertise in digital marketing, demand generation, and product marketing
- Familiarity with AI, automation, CRM, and analytics platforms
- Strong understanding of marketing best practices in technology-driven environments
- Experience in traditional and digital marketing, including PR and campaign execution
- Recognized speaker and thought leader in marketing or technology
- Deep knowledge of the manufacturing sector and its dynamics
Responsibilities
- Develop and execute an agile marketing strategy aligned with growth objectives.
- Collaborate with cross-functional teams to design and implement effective go-to-market strategies.
- Lead product strategy and market expansion initiatives to boost customer adoption.
- Conduct research and competitive analysis to leverage market trends and opportunities.
- Define and monitor KPIs and OKRs across all marketing functions for data-driven strategies.
- Position the brand as a thought leader through strategic marketing and PR efforts.
- Lead multi-channel demand generation campaigns to enhance lead acquisition.
- Oversee digital marketing efforts ensuring engagement and lead generation.
- Establish a data-driven marketing operations function to improve performance.
- Build and lead a high-performing marketing team focused on data-driven results.
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