Sr. Planner, Paid Search
New
M
MERGEMarketing and Technology
Remote - US BasedFull-TimeSenior
Salary66,850 - 80,200 USD per year
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Job Details
- Experience
- 2 to 3 years of professional paid search experience.
- Required Skills
- Microsoft Excel
Requirements
- 2 to 3 years of professional paid search experience.
- Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
- Google Ads Certification is required.
- Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
- Strong skills in core Excel functions, specifically those pertaining to data analysis.
- Strong analytical skills with keen attention to detail and a problem-solving orientation.
- Excellent written, verbal, and interpersonal communication skills.
- Strong presentation skills
- Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.
- Ability to think critically about business problems and propose data-backed solutions.
Responsibilities
- Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
- Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
- Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.
- Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
- Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
- Routinely check campaign settings and performance to ensure adherence to best practices.
- Consistently track performance metrics to ensure benchmarks are met.
- Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.
- Assist the account lead with ad hoc requests from internal teams and the client.
- Provide support in developing process documentation, Points of View (POVs), and sharing product updates.
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