Senior Manager of Retention
New
F
Fitt Talent PartnersReal-food nutrition
Remote (US)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4-6+ years
- Required Skills
- Artificial IntelligenceShopifyMicrosoft Excel
Requirements
- 4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands.
- Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics.
- Ability to ‘get a little dangerous’ in Shopify — not a developer, but comfortable navigating themes, apps, templates, and basic troubleshooting.
- Familiarity with a retention tech-stack: SMS (we use Postscript), subscription platforms (we use Luna), and Direct Mail (we use PostPilot)
- Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs.
- Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale.
- Proven experience scaling retention programs in a high-growth DTC environment. Bonus if it’s a CPG, wellness or food brand.
- Experience managing or mentoring another marketer (e.g., coordinator or specialist).
- Comfort using AI to speed up workflow and experimentation.
- Exceptionally organized, detail-oriented, and operationally strong.
Responsibilities
- Own Klaviyo: segmentation, flows, testing, reporting, and performance.
- Manage calendars and execution for all lifecycle campaigns—product, promo, retention.
- Lead voice memo SMS campaigns and test new formats to boost loyalty.
- Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies.
- Map and optimize customer journeys across touchpoints—onboarding, loyalty, reactivation, etc.
- Track key KPIs (LTV, churn, deliverability, subscription health, etc.).
- Translate findings into action across marketing, CX, and product teams.
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