Growth Marketing Manager, Lifecycle
W
Wealthsimple TechnologiesFinTech
Remote (Canada)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLArtificial IntelligenceFigmaHTMLCSSJavascriptCRM
Requirements
- 5+ years of experience in lifecycle marketing, CRM, or marketing automation
- Demonstrated AI fluency, with a passion for AI and eagerness to adopt agentic tooling and AI-assisted workflows
- A resourceful problem solver who takes ownership of ambiguous challenges independently
- Hands-on proficiency in Braze or a comparable marketing automation platform (segmentation, dynamic content, Liquid logic, multi-channel orchestration, experimentation)
- Demonstrated ability to build and QA campaign code independently (HTML, CSS, JavaScript, Liquid templating)
- Solid analytical instincts for interpreting campaign performance data, sizing audiences, mapping funnels, and packaging experiment results
- A strong understanding of user journeys and lifecycle stages
- Proven cross-functional collaboration skills with Design, Product, Engineering, Data, and CX partners
- Comfortable in a high-velocity environment, balancing multiple concurrent campaigns and experiments
- Comfortable working in Figma to review, annotate, and collaborate on journey prototypes and campaign designs
- Broad awareness of growth marketing beyond lifecycle
Responsibilities
- Work in an AI-native way, actively applying AI tools across the full campaign lifecycle for briefs, copy, segmentation, QA, and reporting
- Build and evolve the promotions playbook, owning the execution of incentives and seasonal promotions, and contributing to strategy
- Drive activation, engagement, and promotion participation using behavioral signals, segmentation, and propensity data
- Think in cohorts and funnels, mapping client journeys and surfacing insights for targeting and conversion
- Run rigorous, incrementality-focused experiments, analyzing results independently and advocating for effective strategies
- Shape lifecycle infrastructure, designing scalable programs and partnering with Product and Engineering for automation and personalization
- Embed with cross-functional partners, collaborating with Design, Product, and Engineering to optimize client journeys
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