Senior Data Analyst - GTM & Customer 360
New
C
Coalition, Inc.Insurance
Remote-first organizationFull-TimeSenior
Salary114,000 - 142,500 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLTableauLookerR
Requirements
- Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science, or a related field (or equivalent practical experience).
- 5+ years of professional experience in data analysis, business analytics, or a related analytical role, with demonstrated impact on marketing, GTM, or customer experience outcomes.
- 4+ years of domain experience in the insurance industry, ideally supporting distribution, marketing, partnerships, or customer servicing.
- Proven expertise in SQL, including complex query design, data modeling, performance optimization, and thorough code documentation.
- Knowledge of programming skills in Python, R, or a similar language for analytical workflows and reproducible analysis.
- Solid knowledge of analytical and statistical techniques: hypothesis testing, experiment design, data interpretation, and development of actionable recommendations.
- Demonstrated experience working with BI / visualization tools like Looker, Tableau, or similar, including building dashboards used by leadership.
- Strong communication skills, with the ability to present technical findings clearly to non-technical business and GTM audiences.
- Track record of effective collaboration across product, marketing, sales, customer success, operations, and cross-functional teams.
- Ability to context switch seamlessly between multiple areas of the business, prioritizing diverse requests and adapting to varied stakeholder needs.
Responsibilities
- Focus on our “Customer 360” platform and marketing impact analysis, building a unified view of customers and brokers across marketing, sales, and servicing touchpoints.
- Lead and execute cross-functional analytics projects using advanced SQL and data modeling to uncover actionable business insights and identify optimization opportunities across the GTM and servicing funnels.
- Develop clear, data-driven recommendations to improve operational efficiency, drive revenue and retention, influence product and marketing leadership, and support company objectives (including OKR tracking).
- Analyze and map the end-to-end customer and broker journey (from first touch through renewal/expansion) to understand and measure key touchpoints, helping identify gaps and propose data-informed solutions.
- Design and deliver robust data models, reporting solutions, automated dashboards, and performance metrics that support GTM strategy, customer success, and lifecycle marketing decisions.
- Integrate, clean, and synthesize data from multiple sources (marketing platforms, CRM, product usage, servicing systems, billing, external data) to build comprehensive narratives and actionable business stories.
- Serve as an SQL subject matter expert, mentoring junior team members and promoting best practices in query design, data modeling, and documentation.
- Contribute to a culture of data excellence by exemplifying quality, empathy for stakeholders, and continuous improvement in all analytics processes.
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