Account Based Marketing Manager
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM
- Required Skills
- Salesforce
Requirements
- 5+ years of B2B marketing experience
- 3+ years in account-based marketing (ABM) supporting pipeline and revenue goals
- Demonstrated experience designing and executing sales-aligned, multi-channel programs
- Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus)
- Experience with web personalization and/or account analytics/engagement reporting
- Strong working knowledge of Salesforce (or similar CRM)
- Strong working knowledge of marketing automation
- Ability to operationalize target account lists/segments, governance, and reporting across systems
- Experience using data and insights to develop a POV on program performance
- Strong cross-functional collaboration skills
- Ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing
- Strong verbal and written communication skills
- Strategic thinker with strong program/project management skills and attention to detail
- Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees
Responsibilities
- Define ABM strategy and program architecture, creating a repeatable framework that can scale across specialties and segments.
- Establish and maintain a target account management process in Salesforce and ensure target segments can be activated in marketing automation and ABM platforms.
- Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration.
- Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression.
- Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages.
- Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix.
- Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts.
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