Vice President, Media Strategy
New
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.Full-TimeVp
Salary136000 - 165000 USD per year
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Job Details
- Experience
- 8–10+ years
- Required Skills
- SEMrushAhrefs
Requirements
- 8–10+ years of related professional experience with a focus on media relations
- Proficiency with media monitoring and SEO/GEO tools such as Cision, Meltwater, Ahrefs, or Semrush
- Experience earning thought leadership in top-tier and industry trades, particularly for B2B, technology, or professional services
- Ability to take complex, technical material and make it compelling for media
- A curious, solution-oriented, and collaborative approach with an insatiable intellectual curiosity
Responsibilities
- Drive high-impact media programs, from strategic oversight to conducting direct media outreach
- Lead corporate storytelling including complex business milestones like earnings reports, executive visibility, and robust thought leadership programs
- Act as a senior media counselor, providing proactive and reactive strategic advice to clients during urgent media issues or response statements
- Media train and advise executives, helping them navigate the modern media landscape and inspiring confidence through exceptional communication skills
- Pioneer "New Media" strategies, bringing a deep interest in platforms like Substack, podcasts, and emerging digital formats
- Integrate Generative Engine Optimization (GEO) principles into media strategies to ensure brand visibility within LLMs and AI-generated search results
- Maintain and expand top-tier connections across print and broadcast media, specifically within morning, daytime, and business segments
- Upskill the agency by participating in the Media Connectors Group and account teams as well as imprinting on training programs to develop junior talent into skilled media practitioners
- Vet and strengthen planning ideas across the agency and with account teams to ensure they deliver tangible earned results
- Lead media strategy in new business pitches, providing expert counsel on media relations tactics that drive agency success
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