Vice President - Marketing
Across most of the USFull-TimeVp
Salary180000 - 220000 USD per year
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Job Details
- Experience
- At least 10 years
- Required Skills
- Artificial IntelligenceSEO
Requirements
- Proven success leading marketing of software/technology and brands at different life stages of organizational growth
- Managing and developing teams with 4+ direct reports
- 10+ years of B2B SaaS marketing and sales experience
- Expertise in all aspects of B2B direct marketing, including database marketing, SEO/GEO, analytics/segmentation, media planning and all forms of digital and offline marketing
- Strong track record of leveraging data and marketing analytics to provide insights and make recommendations
- Skilled communicator with experience influencing and motivating people of all ilks and in short order
- Knack for presenting to internal stakeholders, customers, and agency partners
- Assertive and yet also a great listener and can be influenced by others’ perspectives
- Incredibly collaborative in problem solving
Responsibilities
- Develop a marketing vision and strategy for the company
- Lead the strategic and tactical execution of marketing with your department of 4+ direct reports
- Develop and lead the Marketing team, building increased competency across AI activities, web and SEO/GEO, paid media, email and marketing automation, and other direct marketing activities
- Partner with Sales, Product, Customer Success, and other functional leaders to determine the best model for implementing account-based marketing, retention marketing, customer reference programs, and other revenue generating activities
- Manage internal marketing resources, external vendors and budget to accomplish goals
- Educate our Sales team on the role of demand generation within existing customer base and new client acquisition and evangelize the strategic capacity of marketing across Buildout
- Generate regular reporting for all major metrics used internally for the marketing team, senior leadership, and investor reporting
- Guide the creation and execution of compelling marketing campaigns
- Optimize existing campaigns by monitoring performance reports and KPIs
- Experiment with and use all channels at your disposal - including email, paid digital, social, in person events, and more
- Standardize creation and execution processes to drive efficiency, repeatability, and overall effectiveness of all demand generation approaches across the organization
- Assume responsibility for highly repeatable demand generation-related tasks (e.g, data analysis)
- Partner with Sales, Product, and Customer Success leaders to create internal and external facing sales tools for the customer audience
- Analyze industry trends, market conditions and competitors’ marketing tactics to continuously improve demand generation strategy
- Hit all monthly and quarterly targets for lead generation
- Work closely with Product and Sales teams in support of our go-to-market strategy, to segment target audiences that fit our ideal customer profile
- Establish budgets and quantitative goals for top-of-funnel lead generation activities that support revenue growth
- Partner with Sales to identify cross-sell and up-sell opportunities within the customer base
- Implement best practices in database management to increase data integrity and market reach; support marketing database strategy and data requests (e.g. segmentation, list pulls)
- Monitor KPIs and other data to ensure all marketing dollars are spent wisely in pursuit of revenue generation
- Be AI-first in your campaigns, leveraging next generation strategies to increase capacity of execution
- Work with Revenue operations to hone the Marketing Operations function to instrument and monitor the key metrics and KPIs for marketing sourced and marketing influenced leads
- Measure the impact of marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
- Coordinate a fluid and engaging brand experience across all marketing campaigns
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