Content Writer - Dayshift / Onsite
New
Metro Manila, Philippines, 5:00 PM – 2:00 AM PHTFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Adobe Creative SuiteSEOWordPressCanvaSEMrushAhrefs
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- Proven experience in SEO-focused content writing (B2B preferred)
- Experience writing structured, search-driven content that ranks and converts
- Exposure to AEO (Answer Engine Optimisation) or strong understanding of AI-driven search behaviour
- Strong ability to write clear, structured, and authoritative content
- Ability to break down technical or industrial topics into accessible language
- Keyword research and search intent exposure
- On-page SEO best practices
- Content structuring for search and AI visibility
- Proficiency in Canva is essential
- Experience with Adobe Creative Suite, highly advantageous
- Ability to produce clean, on-brand supporting visuals
- Familiarity with CMS platforms (e.g. WordPress or similar)
- Experience with SEO tools (e.g. Ahrefs, SEMrush, Surfer or equivalents)
- Comfortable working within structured content workflows and shared drives
- Highly organised with the ability to manage multiple content streams across divisions
- Comfortable working in a fast-paced, multi-entity environment
- Able to take direction but also proactively identify opportunities
- Strong written and verbal English communication skills
- Confident working with technical stakeholders and extracting information
- Ability to align with marketing leadership and execute against strategy
Responsibilities
- Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives
- Identify high-intent search queries, prompts, and topics relevant to each business division
- Create content designed to rank in both traditional search engines and AI-generated responses
- Write and optimise website landing pages for each division (solids, liquids, consulting, managed services)
- Structure content to improve rankings, engagement, and conversion (clear headings, schema-aware formatting, FAQs, etc.)
- Continuously update and refine existing content to improve performance
- Create content targeting conversational queries and AI search prompts
- Structure answers in a way that increases likelihood of being surfaced in AI tools
- Build topical authority through clustered content and internal linking strategies
- Produce high-quality blogs, articles, and educational content aligned to industry pain points
- Develop social media content to support brand awareness and distribution
- Translate technical waste services concepts into clear, engaging, and commercially relevant content
- Work across multiple business units, tailoring tone, messaging, and positioning to each division
- Ensure consistency in brand voice while respecting differences between service lines
- Collaborate with internal stakeholders to capture technical knowledge and project insights
- Support content creation with basic design assets using Adobe Suite and/or Canva
- Produce simple visual content (social posts, blog graphics, diagrams) to enhance engagement
- Maintain consistency with brand guidelines across all visual outputs
- Work closely with the Group Marketing Manager to prioritise content initiatives
- Participate in daily check-ins to align on priorities, output, and performance
- Collaborate with sales and operational teams to identify content opportunities tied to real customer demand
- Track content performance (traffic, rankings, engagement, conversions)
- Continuously refine content based on data and insights
- Identify gaps in content coverage and proactively propose new opportunities
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