B2B Graphic Designer - Ad Creatives
New
Brazil. Costa Rica. Mexico, Eastern Standard Time (U.S. Hours)ContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopCanva
Requirements
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns
- Strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
- Ability to translate marketing strategy and messaging into compelling visual designs
- Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement
- Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT
Responsibilities
- Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts
- Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and CTAs
- Create assets in multiple formats and dimensions to meet the requirements of different ad platforms
- Maintain strong brand consistency while tailoring creatives for different audience segments
- Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction
- Collaborate with marketing and growth teams to ensure creative assets align with campaign performance goals
- Participate in campaign brainstorming and contribute creative ideas for new ad concepts
- Review performance insights with the marketing team and iterate on creative designs based on results
- Manage multiple ad creative projects while maintaining high quality and meeting deadlines
- Build and maintain a library of creative assets, templates, and brand materials
- Develop design templates and repeatable frameworks for scalable ad production
- Use AI tools to accelerate ideation, concept development, and creative workflows
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