Senior Paid Media Strategist - Meta Advertising

New

Clients Blackbox, Inc.Financial Services

United StatesFull-TimeSenior

Salary not disclosed

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Job Details

Experience: 5+ years

Requirements

5+ years of experience in paid media
5+ years of experience in Meta advertising
Experience managing multiple client accounts simultaneously
Proven track record of hitting performance targets and retaining clients
Strong copywriting skills
Experience with conversion tracking
Experience with pixels
Experience with basic marketing automation
Experience in the financial services vertical (preferred)
Understanding of lead generation and appointment-setting campaigns (preferred)
Familiarity with video sales letter marketing methodology (preferred)
Experience with high-ticket, considered purchase funnels (preferred)

Responsibilities

Own client accounts and serve as the primary point of contact
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
Send bi-weekly performance reports 24 hours before scheduled calls
Build trust and relationships that drive renewals and referrals
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
Manage campaign budgets, audience targeting, bid strategies, and creative testing
Monitor daily performance and make adjustments to hit cost per appointment targets
Troubleshoot underperforming campaigns and develop intervention strategies
Write ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, and messaging variations for testing
Collaborate with video editors on creative production
Use AI tools to accelerate copywriting while maintaining quality
Set up tracking, pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead routing
Troubleshoot technical issues between ad platforms and client systems

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