SEO Specialist - Law Firm Clients
New
C
Culture On CameraLegal Marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- HTMLCSSGoogle AnalyticsWordPressSEMrushAhrefs
Requirements
- 3+ years of hands-on SEO experience, ideally in an agency environment
- Deep expertise in Local SEO for storefront or service-based businesses
- Advanced knowledge of technical SEO, on-page optimization, schema, site structure, and link strategy
- Strong working command of Screaming Frog
- Strong working command of Google Search Console
- Strong working command of Ahrefs or SEMrush
- Strong working command of Google Analytics 4
- Strong working command of Google Tag Manager
- Proven ability to manage multiple client accounts simultaneously
- Strong analytical skills with the ability to translate data into clear, actionable strategies
- Familiarity with WordPress
- Familiarity with basic HTML or CSS
- Strong client communication and presentation skills
- A proactive, execution-focused mindset
Responsibilities
- Develop and execute organic and local SEO strategies for a portfolio of law firm clients, aligned to real business growth goals
- Conduct technical, content, and backlink audits using Screaming Frog, Ahrefs or SEMrush, Google Search Console, and Local Falcon
- Build prioritized SEO roadmaps based on audit findings, performance data, and competitive analysis
- Execute local SEO initiatives including Google Business Profile optimization, localized content improvements, local link acquisition, and reputation strategy
- Analyze local ranking factors including proximity, SERP behavior, prominence, relevance, and trust signals
- Partner with developers, designers, and content teams to implement technical and UX improvements
- Support link building, outreach, and digital PR initiatives
- Deliver clear, results-focused performance reporting and strategic recommendations to clients
- Stay current on algorithm updates, local search changes, emerging tools, and AI-driven search developments
- Contribute to internal documentation, workflow improvements, and knowledge sharing
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