Social Media Manager (Commercial Real Estate)
New
Z
ZipdevCommercial Real Estate
Mexico. Colombia. Brazil, EST (Eastern Standard Time)Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Artificial IntelligenceCanva
Requirements
- Proven experience building a personal brand for a founder or C-suite executive
- Writing samples specifically on investment, business, or financial topics
- Strong knowledge of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok)
- Knowledge of content creation tools (e.g., Canva)
- Exceptional writing ability with capacity to write in someone else's authentic voice
- Ability to produce content on commercial real estate, investment strategy, and business leadership credible to sophisticated accredited investors
- Basic financial literacy (cap rates, NOI, deal structures, investor returns)
- Highly organized and self-directed, able to manage multiple social media accounts and content calendars autonomously
- Experience in tracking performance and adjusting strategies based on data
- Demonstrated expertise in LinkedIn growth (platform algorithm knowledge, content format performance, engagement strategies, audience development)
- Proficient in AI platforms suchs as Claude, ChatGPT, or equivalent tools, with ability to use them effectively for content drafting, research, ideation, and workflow automation
Responsibilities
- Manage company's LinkedIn, Facebook, YouTube, and Instagram accounts with a primary focus on LinkedIn for reaching accredited investors and institutional partners.
- Manage the CEO's LinkedIn and Instagram accounts, with LinkedIn as the primary platform for thought leadership and investor audience development.
- Coordinate content creation with local videographers, photographers to create content on social platforms and track engagement.
- Post content 2-3 times per week on each platform, focusing on platform-specific content (personal for Instagram, business for LinkedIn) for the CEO, thought leadership in commercial real estate and business mindset.
- Respond to comments, messages, and connection requests, while maintaining positive engagement across both accounts.
- Proactively research Alakai's deals, markets, and industry developments to generate original content ideas without prompting from leadership.
- Develop content (posts, images, infographics) for social media platforms.
- Develop and own Nick Jones's personal brand voice and content calendar with minimal CEO input.
- Collaborate with graphic designers or use tools to create engaging visual content.
- Schedule posts aligned with business milestones, acquisitions, and industry news.
- Ensure timely posting across all platforms.
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