Paid Media Coordinator
H
Hi-Altitude BrandsHealth & Wellness
California, United StatesFull-TimeEntry
Salary70000 - 75000 USD per year
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Job Details
- Required Skills
- Google AnalyticsMicrosoft ExcelGoogle Sheets
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Strong attention to detail and commitment to data accuracy
- Proficiency in Google Sheets or Excel
- Ability to learn new tools and platforms quickly (GA4, Google Ads, Meta Ads Manager)
- Strong organizational skills and ability to manage multiple priorities
- Clear written and verbal communication skills
- Curiosity about digital marketing and performance advertising
- Comfortable working in a fast-paced, remote environment
Responsibilities
- Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS
- Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization
- Ensure consistency in campaign naming conventions and UTM tracking
- Identify and flag data discrepancies or anomalies for review
- Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis
- Support the creation of performance reports and summaries used in team syncs and strategy discussions
- Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance
- Track and maintain competitive intelligence across ads, messaging, and offers
- Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors
- Research keyword trends and seasonal patterns within the health and wellness space
- Monitor ad account issues (disapprovals, delivery errors) and flag for resolution
- Organize and maintain creative assets with clear tagging and categorization
- Coordinate with design teams to ensure timely delivery of campaign assets
- Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies
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