Marketing Director (AI & GTM Systems)
IndiaFull-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- Artificial Intelligence
Requirements
- Proven experience in performance marketing, growth marketing, or demand generation roles with measurable impact on pipeline and revenue.
- Strong hands-on expertise with Clay (mandatory).
- Demonstrated experience using Claude for marketing automation, content generation, or GTM workflows (mandatory).
- Experience building or scaling automated marketing systems, preferably in B2B SaaS or outbound-driven environments.
- Solid understanding of CRM platforms, attribution models, and revenue-focused marketing analytics.
- Demonstrated ability to own budgets, optimize unit economics, and operate with a performance-first mindset.
- Strong analytical thinking, execution speed, and a builder mentality with a passion for AI-driven systems.
- Experience in startups or agencies (nice to have).
- Familiarity with tools like Smartlead, HeyReach, or n8n (nice to have).
- Exposure to RevOps or GTM Engineering teams (nice to have).
Responsibilities
- Own end-to-end demand generation strategy, focusing on pipeline creation across outbound, inbound, and brand channels, with direct accountability for MQLs, SQLs, and revenue contribution.
- Design and implement AI-driven marketing systems using tools such as Clay, Claude, and automation platforms (e.g., n8n) to build scalable, signal-based growth engines.
- Develop and execute performance marketing campaigns with clear attribution to revenue, continuously optimizing CAC, cost per MQL, and overall marketing efficiency.
- Build and maintain integrated GTM workflows leveraging CRM systems, enrichment tools, and automation layers to improve targeting, personalization, and conversion rates.
- Collaborate with sales and revenue teams to improve MQL-to-SQL conversion rates and ensure alignment across the full go-to-market motion.
- Manage marketing budgets with a strong focus on ROI, experimentation, and continuous performance improvement.
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