Marketing Analyst (Marketing Operations)
AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WYFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–5 years
- Required Skills
- SQLMicrosoft Power BISalesforceTableauMicrosoft ExcelHubSpotGoogle SheetsLookerCRM
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 2–5 years of experience in marketing analytics, marketing operations, or business analytics.
- Strong analytical skills and the ability to connect data to business outcomes.
- Experience working with marketing and revenue-related data.
- Advanced proficiency in Excel and/or Google Sheets.
- Experience with BI and data visualization tools (e.g., Tableau, Power BI, Looker).
- Familiarity with CRM and marketing automation platforms.
- High attention to detail and commitment to data quality.
- Strong written and verbal communication skills.
- Experience with SQL and relational data models.
- Hands-on experience with platforms such as Salesforce, HubSpot, Marketo, or 6Sense.
- Knowledge of lead management, funnel metrics, and marketing attribution models.
- Experience supporting forecasting, planning, or budget analysis.
- Familiarity with data warehouses, CDPs, or RevOps analytics environments.
Responsibilities
- Analyze marketing performance across channels (digital, email, paid media, events, CRM).
- Measure and report on campaign effectiveness, funnel performance, pipeline, revenue impact, and ROI.
- Build and maintain dashboards, reports, and scorecards that track key marketing KPIs.
- Conduct customer, market, and segmentation analysis to identify trends and growth opportunities.
- Support attribution modeling, experimentation, and performance optimization initiatives.
- Provide ad hoc analysis and insights to support marketing planning and executive decision-making.
- Define and standardize metrics, reporting, and funnel definitions.
- Ensure data accuracy, consistency, and governance across marketing automation, CRM, and analytics platforms.
- Support lead lifecycle management, campaign tracking, and marketing-to-sales handoff processes.
- Assist with the implementation, optimization, and ongoing use of marketing technology tools.
- Identify reporting gaps, data issues, and process inefficiencies while recommending scalable improvements.
- Enable self-service reporting through standardized dashboards and documentation.
- Work cross-functionally with Demand Generation, Sales, Sales Operations, and Finance teams.
- Translate complex data into clear, actionable insights for marketing leaders and executive stakeholders.
- Contribute to forecasting, quarterly business reviews (QBRs), and performance planning.
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