Paid Media Specialist - Digital Acquisition
H
Hire HangarDTC or e-commerce
Remote (LATAM or Europe preferred), US Time Zones (EST–PST)ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Google AnalyticsGoogle WorkspaceSlackAsana
Requirements
- Demonstrated paid media experience with Meta Ads as your strongest and most demonstrable channel
- Proven track record of driving net new customer growth with measurable CAC and ROAS impact
- Structured approach to experimentation — hypothesis, test, measure, iterate
- Solid knowledge of Google Ads, GA4, Google Tag Manager, and attribution tools such as Triple Whale or Northbeam
- Ability to identify and resolve attribution discrepancies between platform and back-end data
- Comfortable working independently in a lean, remote environment without heavy oversight
- Strong written and spoken English with clear, proactive communication habits
- Must have prior remote work experience
- Fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar)
- Ideally worked with US or UK-based companies
- Experience in a regulated or restricted advertising category (preferred)
- Familiarity with Merchant Center and Google Shopping (preferred)
- Knowledge of creative performance metrics such as hook rate, hold rate, and thumb-stop ratio (preferred)
- Background in DTC or e-commerce performance marketing (preferred)
- Experience working with small, remote, cross-functional teams (preferred)
Responsibilities
- Own and optimise paid campaigns across Meta, Google, Snapchat, and YouTube on a daily basis
- Drive the ad creative testing pipeline — designing tests, measuring results, cutting what doesn't work, and scaling what does
- Analyse performance data daily and translate it into clear, actionable decisions
- Rebuild Google Ads presence from the ground up, including Search campaigns and Google Shopping
- Collaborate with the creative team to brief and evaluate ads based on performance data
- Reconcile platform data with back-end sales data to ensure accuracy and reporting integrity
- Navigate advertising compliance requirements and find smart ways to reach audiences within platform restrictions
- Flag performance issues early, communicate proactively, and move quickly when something needs attention
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