Marketing Data Analyst, Accolades
F
ForbesMedia
California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & WashingtonFull-TimeMiddle
Salary85000 - 90000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- SalesforceMicrosoft ExcelLooker
Requirements
- 3-5 years of experience within a Marketing and/or Data Management team
- Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data).
- Proficiency with data manipulation
- Intermediate proficiency with Microsoft Excel.
- Prior experience analyzing data within a B2B or subscription-based environment is highly preferred.
- Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting.
- Demonstrate the ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders
- Ability to work independently and across teams
- Experience with data visualization tools.
- Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates).
Responsibilities
- Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to develop segmentations for targeted campaigns.
- Maintains data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data.
- Translates business requirements into data-focused objectives to establish, modify and maintain crucial data insights for the marketing and sales teams.
- Drafts and maintains marketing database procedures and documentation to ensure process integrity and adherence to internal policies.
- Builds and maintains reports and dashboards in Looker/Salesforce, and develops custom analyses to track marketing performance, campaign effectiveness, and ROI.
- Conducts deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations.
- Provide data-backed, action oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates.
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