Digital Marketing Manager - Paid + Organic Growth

Brazil. Mexico. Costa Rica. Colombia, U.S. Time ZonesFull-TimeManager
Salary not disclosed
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Job Details

Experience
3+ years
Required Skills
SalesforceGoogle AnalyticsHubSpotCanva

Requirements

  • 3+ years of hands-on digital marketing experience across both paid and organic channels
  • Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required)
  • Proven ability to generate B2B leads and measurable pipeline impact
  • Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.)
  • Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization
  • Strong knowledge of conversion tracking, attribution models, and analytics tools
  • Hands-on experience with GA4 and Google Tag Manager
  • Ability to independently launch, manage, and scale campaigns
  • Strong copywriting and messaging skills focused on conversion
  • Experience with organic social media growth and content strategy (preferred)
  • Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo) (preferred)
  • Experience managing multiple accounts or large ad budgets (preferred)
  • Creative tools experience (Canva, Adobe Suite) (preferred)
  • Google Ads / Meta certifications (preferred)

Responsibilities

  • Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms
  • Design full-funnel strategies for B2B lead generation and revenue growth
  • Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms
  • Develop and execute content strategies aligned with paid campaigns
  • Monitor performance daily and make proactive adjustments
  • Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies
  • Track and analyze performance across all channels (paid + organic)
  • Own conversion tracking, pixel setup, event tracking, and UTM structure
  • Align marketing efforts with sales and revenue goals
  • Collaborate with design and content teams to improve performance
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