Digital Marketing Manager - Paid + Organic Growth
Brazil. Mexico. Costa Rica. Colombia, U.S. Time ZonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceGoogle AnalyticsHubSpotCanva
Requirements
- 3+ years of hands-on digital marketing experience across both paid and organic channels
- Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required)
- Proven ability to generate B2B leads and measurable pipeline impact
- Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.)
- Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization
- Strong knowledge of conversion tracking, attribution models, and analytics tools
- Hands-on experience with GA4 and Google Tag Manager
- Ability to independently launch, manage, and scale campaigns
- Strong copywriting and messaging skills focused on conversion
- Experience with organic social media growth and content strategy (preferred)
- Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo) (preferred)
- Experience managing multiple accounts or large ad budgets (preferred)
- Creative tools experience (Canva, Adobe Suite) (preferred)
- Google Ads / Meta certifications (preferred)
Responsibilities
- Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms
- Design full-funnel strategies for B2B lead generation and revenue growth
- Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms
- Develop and execute content strategies aligned with paid campaigns
- Monitor performance daily and make proactive adjustments
- Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies
- Track and analyze performance across all channels (paid + organic)
- Own conversion tracking, pixel setup, event tracking, and UTM structure
- Align marketing efforts with sales and revenue goals
- Collaborate with design and content teams to improve performance
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