Director of Organic Growth
IndiaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–10 years
- Required Skills
- HTMLCSSGoogle AnalyticsSEOWordPressSEMrushAhrefs
Requirements
- 8–10 years of experience in SEO and/or organic growth
- At least 3 years in a leadership role
- Proven success driving organic growth for high-traffic platforms and consumer applications
- Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero
- Deep expertise in technical SEO, content strategy, and link-building
- Hands-on experience with ASO for iOS and/or Android apps
- Strong understanding of AI-driven search and emerging GEO practices
- Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms
- Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS
- Excellent communication skills with experience presenting to senior leadership
- Bachelor’s degree in Marketing, Business, or a related field
Responsibilities
- Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
- Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
- Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability.
- Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
- Partner cross-functionally to integrate organic growth into product development, launches, and content strategy.
- Influence product roadmap decisions using user intent, search trends, and competitive insights.
- Own end-to-end SEO performance across web properties.
- Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings.
- Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data.
- Develop strategies to maximize visibility across AI-driven search experiences.
- Optimize content and structure for LLM-based discovery and citations.
- Own app visibility and performance across Apple App Store and Google Play Store.
- Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox).
- Build and maintain dashboards tracking performance across all organic channels.
- Define KPIs and ensure data-driven decision-making across the team.
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