Paid Marketing Manager, North America & United Kingdom
North American marketFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum of 2 years
- Required Skills
- Salesforce
Requirements
- Strong expertise with SEM (Google Ads)
- Strong expertise with Social (LinkedIn / Facebook Ads)
- Minimum of 2 years with first-hand online campaign management experience
- Data-focus: driven by performance
- Attention to detail
- Analytical skills
- Autonomy: problem solver who conducts projects on their own
- Written communication: structured and crystal-clear
- Command of marketing automation tools (Marketo) a plus
- Command of Salesforce a plus
- Experience in B2B SaaS is a plus
Responsibilities
- Create ads for search and paid social
- Define and monitor channel budgets
- Optimize every step of the conversion funnel (thanks to our experiment process)
- Follow up with BDRs to get qualitative insights on your actions
- Own budget and performance for all our core PPC channels in the US: SEM (Google Ads, Bing Ads) and PPC (Capterra, E-learning Industry)
- Launch your first marketing experiments to scale lead generation while being ROI efficient
- Take over budget and performance for paid social: LinkedIn / Facebook Ads
- Be accountable for the business opportunities in the US and their cost on paid channels
- Define and execute your marketing experiment roadmap to scale paid channels & improve every paid marketing touchpoint
- Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads
- Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
- Follow up on business opportunities with Sales
- Feed the Product Marketing team with business insights based on your campaigns results
- Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
- Unlock new paid acquisition channels to scale demand generation in North America
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