Social Media Content Manager
P
PeekExperiences industry
MexicoFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
Requirements
- 3+ years of experience in B2B Social Media
- Proven experience in performance marketing and creative testing for digital advertising
- Strong expertise in short-form video and vertical content formats
- Demonstrated ability to produce high volumes of creative and test rapidly
- Deep understanding of viral content mechanics, hooks, and audience psychology
- Experience using AI tools for creative production, ideation, and workflow automation
- Strong analytical mindset with the ability to connect creative experimentation to performance metrics
- Full English proficiency
Responsibilities
- Lead the development, testing, and optimization of marketing creative across multiple brands and across both paid and organic channels
- Produce and launch 10–15 new ad creatives per week using AI-driven workflows and creative agents
- Develop high-performing hooks, messaging, and visual concepts optimized for paid media platforms
- Rapidly iterate on creative variations to identify winning combinations of messaging, format, and audience targeting
- Create and edit 1–2 vertical videos per week optimized for paid performance channels (e.g., TikTok, Instagram Reels, YouTube Shorts)
- Lead ongoing creative testing initiatives across platforms to improve campaign performance
- Maintain a target Cost Per Lead (CPL) under $200 through testing and optimization
- Manage posting across organic social platforms
- Engage with the community by responding to comments, messages, and interactions
- Monitor social platforms to identify trends, audience sentiment, and opportunities for content engagement
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