Senior Google Ads Specialist
H
HuzzleSaaS, MarTech, FinTech, EdTech
Romania. South Africa. Bulgaria. Czechia. Poland. GeorgiaContractSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 5+ years of experience in Google Ads / PPC campaign management
- Proven track record of managing high-performing campaigns with significant ad spend
- Strong understanding of paid search strategies, bidding models, and funnel optimization
- Hands-on experience with Google Analytics (GA4)
- Hands-on experience with Google Tag Manager
- Experience with conversion tracking setup
- Experience working with eCommerce, SaaS, or lead generation campaigns
- Strong analytical mindset with the ability to interpret data and make strategic decisions
- Google Ads certifications are highly preferred
- Excellent communication skills and ability to present performance insights clearly
- Experience working remotely with international teams is a plus
Responsibilities
- Plan, build, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)
- Conduct in-depth keyword research, competitor analysis, and audience targeting
- Optimize campaigns for performance metrics including CTR, CPC, CPA, ROAS, and conversion rates
- Implement and manage conversion tracking (Google Tag Manager, GA4, tracking pixels)
- Continuously test ad creatives, landing pages, and bidding strategies (A/B testing)
- Analyze campaign performance and deliver actionable insights and reports
- Manage and allocate advertising budgets effectively across campaigns
- Collaborate with creative, content, and CRO teams to improve funnel performance
- Stay updated on Google Ads updates, algorithm changes, and industry best practices
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