Influencer Marketing Coordinator
United StatesFull-TimeMiddle
Salary70000 - 75000 USD per year
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Job Details
- Experience
- 2–3+ years
- Required Skills
- Google Sheets
Requirements
- 2–3+ years of influencer marketing experience
- At least 1+ year focused on UGC and/or allowlisted performance content
- Experience managing creator negotiations and budgets at scale
- Strong grasp of performance metrics (CPA, ROAS, CTR, creative hooks)
- Highly organized; comfortable managing large pipelines in Google Sheets
- Experience developing performance-oriented influencer briefs
- Familiarity with Meta Ads Manager and TikTok Spark Ads
- Comfortable operating in fast-paced, high-autonomy environments
Responsibilities
- Source and evaluate creators across Meta, TikTok, and emerging platforms with a strong instinct for what will convert
- Manage end-to-end allowlisting execution: outreach, negotiation, contracting, ad permissions, and launch
- Build and maintain a tight creator pipeline, moving quickly from “idea” to “live ad.”
- Partner with Paid Media to track performance (CPA, CTR, hook rate) and double down on winners
- Apply performance insights to improve future creator sourcing and briefs
- Surface high-potential organic content for paid usage in collaboration with the Influencer team
- Support booking and execution of performance-oriented growth influencer partnerships beyond paid usage as needed
- Build strong, professional relationships with creators while operating thoughtfully in a bootstrapped, high-ROI environment
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