B2B Marketing Manager - Brave Search APIs
USA, EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Google AnalyticsSEOSaaSA/B testing
Requirements
- 5+ years of B2B marketing experience, preferably in SaaS, APIs, or AI/tech sectors.
- Proven track record in social media strategy, content marketing, and driving inbound leads to revenue.
- Strong copywriting and communication skills, with experience in persona development and audience-focused messaging.
- Hands-on, motivated, and driven mindset; comfortable in fast-paced, experimental settings with remote work.
- Proficiency in marketing tools (e.g., Google Analytics, HubSpot, SEO platforms) and data-driven decision-making.
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
- Fluent English; additional languages (e.g., European languages) a plus for global markets.
- Experience marketing to AI developers, technical audiences, or high-value enterprise clients ($100K+ ARR potential) is preferred.
- Background in growth marketing, events planning, or developer community engagement is preferred.
- Familiarity with B2B SaaS go-to-market strategies in competitive tech landscapes is preferred.
Responsibilities
- Lead global social media channels for B2B audiences, targeting large and medium AI companies building consumer and enterprise products.
- Develop and execute social media strategies across platforms to foster business engagement, drive thought leadership, and convert interactions into subscriptions.
- Build global brand awareness in key markets (USA, Europe) through targeted campaigns, audience research, and persona development.
- Translate market insights into differentiated messaging that highlights Brave Search APIs' value for AI tools.
- Own the website and user journey from first visit to successful subscription, including SEO, content optimization, and conversion path improvements to maximize inbound leads and revenue.
- Leverage strong copywriting skills to create compelling content, including blog posts, case studies, email campaigns, and sales enablement materials that articulate the value of our APIs for high-revenue potential clients.
- Collaborate on product messaging to resonate with technical decision-makers and buyers.
- Advise Brave executive management on growing their social media profiles, enhancing thought leadership, and aligning personal branding with company goals.
- Drive additional B2B marketing activities such as presentations, events (virtual and in-person), outreach, and integrated campaigns.
- Collaborate with developer outreach, sales, and product teams to enable funnels, support sales enablement, and ensure lead conversion.
- Establish KPIs, track campaign performance using tools like Google Analytics, and optimize strategies based on data insights, market trends, and A/B testing.
- Hire and manage freelancers (e.g., designers, copywriters) as needed, while fostering collaboration in a remote, agile environment.
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