Marketing Technology Manager
P
Parse BiosciencesLife Sciences
West CoastFull-TimeManager
Salary120000 - 150000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- HTMLCSSJavascriptGoogle AnalyticsSEOWordPressHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or similar
- 5+ years of experience in digital marketing with progressive technical responsibility
- Advanced-level proficiency in HubSpot Marketing Hub Enterprise
- Strong WordPress skills
- Familiarity with modern web technologies
- Demonstrated experience building and maintaining API integrations
- Solid command of SEO principles and emerging AEO tactics
- Proficiency in Google Analytics
- Experience building custom reporting dashboards
- Understanding of B2B sales pipelines and marketing's role in revenue generation
- Experience with AI-assisted marketing tools and AI coding assistants
- Experience with account-based marketing platforms
- Working knowledge of HTML, CSS, and JavaScript
- Familiarity with data privacy regulations and compliance requirements
Responsibilities
- Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
- Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
- Build and maintain segmentation strategies for personalized communications
- Identify and implement AI-assisted marketing tools
- Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications
- Evaluate emerging marketing technologies and recommend adoption strategies
- Manage and enhance our WordPress website with a focus on conversion optimization and user experience
- Implement modern web development approaches to improve site performance and functionality
- Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves
- Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools
- Analyze campaign performance and provide data-driven recommendations to improve marketing ROI
- Track and report on pipeline contribution and marketing-influenced revenue
- Develop and support account-based marketing programs targeting key accounts
- Help manage social media accounts and integrate social into broader automation strategies
- Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations
- Maintain documentation of marketing technology processes and integrations
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