CRM Manager
Z
Zeely AIAI-powered marketing platform
WorldwideFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLCustomer SuccessA/B testing
Requirements
- 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies.
- Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue.
- Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation.
- Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation.
- Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products.
- Experience working with large user bases (100k+ MAU) and high-volume CRM communications.
- Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM.
- Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies.
- High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes.
- Willingness to be hands-on when needed, while building scalable systems and processes.
Responsibilities
- Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation — designing end-to-end user journeys across email, mobile push, in-app, and other CRM channels.
- Drive user activation and early value, guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows.
- Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns with a measurable impact on churn and engagement.
- Build CRM initiatives with a direct revenue impact, improving conversion to paid, ARPU, LTV, and the overall contribution of CRM to total revenue.
- Lead segmentation, personalization, and experimentation, moving from mass messaging to behavioral, event-driven CRM, and owning A/B testing from hypothesis to decision, with proper control groups.
- Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improving CRM processes and infrastructure.
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