CRM Program Manager
New
C
CamblyLanguage learning
Location: Riyadh; Secondary Locations: Dubai; Workplace: RemoteContractManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of experience in CRM, lifecycle, or retention marketing
- Required Skills
- SQLCRM
Requirements
- Have 5+ years of experience in CRM, lifecycle, or retention marketing.
- Bring experience ideally from a consumer subscription, mobile, or edtech company.
- Have hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation.
- Demonstrate a track record owning CRM strategy and roadmaps with measurable acquisition, engagement, and retention impact.
- Have strong analytical skills and experience with dashboards, experimentation, and SQL or similar tools.
- Have working knowledge of email deliverability best practices.
- Bring experience running multi-market or international CRM programs.
- Have excellent cross-functional program management and stakeholder communication skills.
- Have strong writing skills and the ability to brief creative teams or draft copy.
- Have curiosity and hands-on experience using AI and automation to improve marketing workflows.
Responsibilities
- Own the CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives.
- Develop messaging-app channel strategies by market and lead platforms from evaluation and pilot through rollout.
- Manage messaging providers, official business account setups, platform relationships, contracts, and feature adoption.
- Partner with product managers and engineers on lifecycle programs, in-product messaging, event instrumentation, and journey delivery.
- Define audience segmentation and lead qualification frameworks, and maintain audience lists across markets.
- Own CRM KPIs, dashboards, reporting, email deliverability, and experimentation across channels.
- Lead planning, execution, and retrospectives for campaigns, product launches, and regional initiatives.
- Coordinate work across marketing, product, engineering, data, creative, and regional stakeholders.
- Automate reporting and workflows, and lead CRM adoption of AI for personalization, content, segmentation, and journey optimization.
View Full Description & ApplyYou'll be redirected to the employer's site
