CRM Program Manager
New
C
CamblyLanguage learning
CRM Program Manager - Turkey (contract - remote); Location: Istanbul; Workplace: RemoteContractManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in CRM, lifecycle, or retention marketing
- Required Skills
- SQL
Requirements
- Have 5+ years of experience in CRM, lifecycle, or retention marketing.
- Bring experience ideally from a consumer subscription, mobile, or edtech company.
- Have hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io.
- Be experienced in journey building and segmentation.
- Have a track record owning CRM strategy and roadmaps with measurable acquisition, engagement, and retention impact.
- Be comfortable with dashboards, experimentation, and SQL or similar tools.
- Have working knowledge of email deliverability best practices.
- Have experience running multi-market or international CRM programs.
- Bring cross-functional program management and stakeholder communication skills.
- Have strong writing skills and experience briefing creative teams or drafting copy.
- Bring curiosity and hands-on experience using AI and automation to improve marketing workflows.
Responsibilities
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives.
- Lead messaging-app channel strategy by market, from platform evaluation and pilots through rollout.
- Manage CRM platforms, messaging providers, platform relationships, and related policies and approvals.
- Define audience segmentation, lead qualification frameworks, and lifecycle journeys across markets.
- Own CRM KPIs, dashboards, reporting, email deliverability, and experimentation across channels.
- Lead major campaign planning, execution, and retrospectives with marketing, product, engineering, data, and regional stakeholders.
- Partner with product and data teams to instrument initiatives and maintain event tracking, data pipelines, attribution, and metric integrity.
- Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools.
- Lead CRM AI adoption for personalization, copy generation, segmentation, journey optimization, and localization.
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