Senior Product Marketing Manager - IT
D
DeelSaaS
EMEAFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SaaS
Requirements
- 7+ years of experience in Product Marketing within SaaS
- Experience in IT, hardware/software, or device management space
- Proven experience owning end-to-end go-to-market
- Experience with positioning, launches, enablement, and adoption
- Strong experience partnering closely with Product teams to help shape roadmaps
- Ability to translate complex, technical products into clear, compelling stories
- Data-driven mindset
- Excellent communication, storytelling, and stakeholder management skills
- Experience working in fast-paced, high-growth, and fully remote environments
- High ownership mentality
Responsibilities
- Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities.
- Set clear focus and prioritization across initiatives to ensure momentum and impact.
- Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.
- Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging.
- Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams.
- Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.
- Lead GTM strategy and execution for launches, iterations, and expansions.
- Define target audiences, use cases, value propositions, and launch plans across channels.
- Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.
- Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points.
- Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently.
- Continuously improve enablement based on feedback from the field.
- Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays.
- Activate existing customers through GTM motions tied to real customer needs and usage moments.
- Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.
- Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays.
- Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact.
- Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.
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