Lead and evolve the overall growth strategy, including demand generation, lead nurturing, and conversion optimization. Experiment with, monitor, and scale growth channels such as paid media, outbound campaigns, SEO, and strategic partnerships. Build and maintain lightweight CRM and automation workflows to support outreach, follow-up, and lead tracking. Collaborate with internal team members on targeting, list building, and campaign execution. Analyze funnel performance and campaign data to optimize lead quality, conversion rates, and cost efficiency. Track market trends and competitor activity to inform strategic decisions and ensure the agency remains at the forefront of growth tactics. Act independently as a one-person growth function, ensuring accountability and execution without direct reports.