Configure and maintain core Salesforce functionality (Sales Cloud, Service Cloud, Experience Cloud) Gather, document, and analyze business requirements through stakeholder meetings Build automations using Flows, Validation Rules, Approval Processes, and Page Layouts Manage user permissions, data integrity, and system hygiene Troubleshoot issues, implement enhancements, and support new feature rollouts Train users and create documentation to improve adoption and usage Collaborate with developers on more complex customizations or integrations