At least 1 year of experience working with B2B SaaS clients. Strong understanding of retention mechanics and metrics (retention rate, churn, LTV, CAC). Experience with CRM systems. Analytical mindset and ability to work with data. Experience in iGaming, betting, or casino industries (Nice to Have). Knowledge of retention and marketing automation tools (Nice to Have). Experience with Customer.io, Braze, or similar platforms (Nice to Have). Understanding of messenger bots (Telegram, WhatsApp) (Nice to Have). Technical background or experience with APIs and integrations (Nice to Have).