Growth Marketing Lead

Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps Strong background in mobile growth and performance marketing Ability to produce UGC videos hands-on Experience with TikTok Ads and Meta Ads Experience with paid subscriptions or premium tiers (preferred) Ability to explain fintech products clearly and simply High execution speed, hands-on mindset English at B2+

Manage TikTok Ads, Meta Ads, X Ads Produce high-performing UGC video creatives Run A/B tests and scale winning campaigns Reduce CPI/CAC across acquisition funnels Increase conversion into premium tiers Develop, test, and refine offers Launch upsell and activation campaigns Build premium value perception for the brand Design full product funnels Explain complex fintech/DeFi mechanics simply Showcase benefits of premium tiers Create lifestyle-driven communication Work with TikTok/Instagram creators Collaborate with Web3 and Solana influencers Launch creator challenges, integrations, and review formats Drive UGC waves tied to membership themes Implement growth mechanics and retention strategies Track CAC to membership conversions Monitor tier-based LTV and price sensitivity Analyze cohorts and trigger-based campaigns Deliver weekly membership revenue reports