Manage day-to-day brand operations across various platforms Develop and execute growth strategies to increase revenue, conversion, and ranking Oversee listing optimisation: keyword research, SEO updates, photography briefs, A+ content, and storefront improvements Coordinate and manage product launches, pricing strategies, promotions, and inventory planning Monitor KPIs such as TACOS, CTR, CVR, session growth, and organic rank Collaborate with PPC partners or internal ads teams to improve campaign performance Analyse market trends, competitor movement, and consumer insights Build creative briefs for Amazon images, lifestyle shoots, infographics, and video content Hire freelance content creators for videos, lifestyle photos, and other content Support Instagram strategy with creative ideation, content outlines, and brand-aligned messaging Work cross-functionally with marketing, logistics, and operations Prepare weekly and monthly performance reports with action-oriented insights