VP, Paid Social

10–12+ years of leadership experience in paid social or paid media Proven ability to build or scale a paid media organization Deep expertise across Meta, TikTok, YouTube, and emerging platforms Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies Experience building & managing 10+ person teams Strong proficiency with analytics and media tools Executive presence with the ability to influence senior clients and internal leadership High bar for operational rigor, process design, quality control, and performance measurement Thrives in ambiguous, fast-moving environments with a builder mindset Strong alignment with Later’s values

Build and articulate Paid Social Services vision, positioning, and growth strategy Develop paid social's role in creator/influencer ecosystems Scale existing paid social offering and launch new operating model, packages, and pricing Define roadmap for team capabilities, platform partnerships, and systems Stay ahead of platform updates and industry shifts Build and codify scalable workflows for planning, trafficking, optimization, and reporting Own forecasting, pacing, and performance standards Leverage analytics and media tools for actionable insights Develop frameworks demonstrating the lift of integrated paid + creator programs Build and lead a high-performing Paid Social team Foster a culture rooted in Later’s values Partner closely with Sales, Strategy, and Services leadership Collaborate with Analytics, Creative, and other cross-functional teams Serve as the senior leadership voice of Paid Social Influence senior stakeholders with data-backed recommendations Champion a high bar for operational excellence Partner with CCO on revenue strategy and planning Model leadership behaviors consistent with high performance culture Build and maintain competitive intelligence and market insights Develop and maintain feasibility and scoping frameworks Introduce new tools and test & learn frameworks