Lead Creative Strategist - UK

4-6 years in a hands-on creative strategy role, focusing on performance creative, digital content development, or campaign strategy within high-growth B2C brands or agencies. Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first creative assets. Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering optimized assets. Proven ability to use data and campaign metrics to critique, iterate, and scale creative concepts. Proficiency with design tools and video production/editing software. Strong project management skills and ability to manage complex cross-functional and external workflows.

Write and develop campaign and brand plans including brand voice, messaging, style, and architecture. Lead creative discovery by analyzing market campaigns, social trends, and user behavior. Develop strategic campaign concepts. Translate concepts into executable digital content, owning production workflows for video ads, scripts, and performance media. Partner with internal teams to analyze content performance data and iterate creative assets. Ensure all content aligns with brand voice and visual quality while pushing creative boundaries.