Head of Growth

Strong hands-on experience in Growth / Performance Marketing for subscription-based or social networking products Deep understanding of unit economics (CAC, LTV, ARPU, ROMI) Proven experience in scaling paid acquisition channels (Google Ads, Meta) Solid background in A/B testing, experimentation frameworks, and funnel optimization Strong analytical mindset and experience working with product and marketing data Experience managing growth, marketing, or media-buying teams Practical understanding of payment flows and monetization mechanics

Own and optimize the full growth funnel end-to-end: traffic → registration → activation → payment → repeat Develop and execute the growth strategy across paid acquisition, product growth, and monetization Audit, restructure, and scale acquisition channels, with a strong focus on Google and Meta Define, validate, and improve core growth metrics (CAC, LTV, ARPU, ROMI) across all channels Build and maintain a cohort-based LTV model, clearly defining assumptions, risks, and limitations Generate, prioritize, and validate growth hypotheses in close collaboration with Product, Tech, and Analytics Lead A/B and multivariate testing for onboarding flows, paywalls, pricing, messaging, and offers Define ROMI benchmarks and scaling thresholds for key traffic sources Optimize unit economics to ensure scalable and predictable growth Work closely with payments and risk teams to improve conversion rates, approval rates, and revenue stability Build growth dashboards and reporting frameworks to ensure full transparency and fast decision-making