CMO Advisor (Crypto-Native - Global)
Company:Token Metrics Inc.
Location:Austin, Remote
Languages:English
Seniority level:Middle, 4+ years
Experience:4+ years
Skills:
LeadershipBlockchainBusiness IntelligenceData AnalysisProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipOperations ManagementAmplitude AnalyticsTableauStrategyBusiness OperationsWeb3.jsCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelCI/CDProblem SolvingSEOAgile methodologiesRESTful APIsMentoringWritten communicationDocumentationCoachingRelationship buildingCritical thinkingTeamworkResearchNegotiation skillsMarket ResearchData visualizationMarketingStrategic thinkingDigital MarketingProcess improvementCRMFinancial analysisA/B testing
Requirements:
4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices). Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins. Ability to build and ship dashboards; strong creative briefs and clear writing.
Responsibilities:
Own product marketing (ICP, message, site/docs) to drive connects and deposits. Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention). Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community. Define and execute three experiments with clear keep/kill rules. Coach the team; leave playbooks, briefs, and dashboards they can run.
