Qualify inbound leads Run discovery conversations to understand brand goals, budgets, and challenges Determine fit based on services, timelines, and growth readiness Book qualified meetings for senior strategists and leadership Identify DTC and e-commerce brands that align with ideal customer profiles Run structured outbound via email, LinkedIn, and light calling Personalize outreach Maintain consistent follow-up Keep CRM records clean, accurate, and up to date Track conversations, outcomes, and next steps Surface pipeline insights and feedback Work closely with marketing and leadership to refine ICPs and messaging Share common objections, market signals, and deal feedback Help improve sales materials and qualification frameworks