Digital & Demand Generation Manager

4-6 years in B2B SaaS demand generation Hands-on experience managing digital campaigns Direct experience in cybersecurity, GRC, or adjacent enterprise software markets Early-stage startup experience (Series A–C) where you've built programs from scratch is strongly preferred Proven track record of generating qualified pipeline through digital channels Deep understanding of enterprise sales cycles (6–12+ months) Expert-level experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar) Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, display, retargeting) Strong analytical skills with experience in attribution modeling, funnel analysis, and ROI measurement Proficiency with CRM systems (Salesforce, HubSpot) Familiarity with intent data tools and ABM platforms is a plus

Own the Digital Demand Engine Build and execute integrated digital campaigns Drive MQL and SQL volume that converts to pipeline and revenue Manage and optimize campaign performance across channels Partner with Sales to ensure lead quality Drive Strategic Programs Develop account-based marketing (ABM) campaigns Build and optimize conversion paths from awareness to demo/trial Create testing frameworks to continuously improve conversion rates Own budget allocation and ROI reporting Build the Foundation Implement marketing automation workflows Develop audience segmentation strategies Partner with Content and Product Marketing Establish reporting and attribution frameworks Collaborate Cross-Functionally