8+ years of experience in sales management with a proven track record of managing and developing sales teams. 8+ years of experience with proven ability to drive sales growth, improve team performance, and manage profitability (P&L). 8+ years of experience in data analysis, performance management, and sales metrics. 7+ years of experience with excellent leadership, communication, interpersonal, and negotiation skills. Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment. Valid driver's license and willingness to travel within the region. Experience managing sales teams across multiple locations or districts. Bachelor's degree in Business Administration, Sales, Marketing, or a related field is preferred. Possesses a strong, existing network of high-performing sales representatives. Proven ability to identify, attract, and develop top-performing sales leaders and representatives. Understand the unique dynamics of the provincial sales landscape. Build and leverage a strong network of professional relationships within the local business community. Navigate regional market challenges and opportunities.