Senior Product Manager (AU) - Acquisition

Strong experience with CRO, funnel optimisation, and experimentation methodologies. Comfortable modeling financial impact of funnel changes. High comfort with data analysis and decision-making using quantitative evidence. Experience working within e-commerce or DTC, ideally on Shopify. Ability to clearly communicate product strategy, priorities, and trade-offs. Excellent collaboration skills across marketing, design, and engineering. Experience defining and launching dynamic or personalised customer experiences (nice to have). Experience with Generative AI Optimisation (GAIO) (nice to have).

Own acquisition funnel strategy, roadmap, and performance. Lead A/B testing and experimentation program for pre-purchase experiences. Act as primary Product partner for Growth Marketing team. Take ownership of SEO and Generative AI Optimisation metrics. Collaborate on product strategy for third-party AI/LLM interfaces. Own key acquisition KPIs and use research to identify friction points. Own strategy for data enrichment at acquisition.