Product Marketing Manager

Posted 13 days agoViewed
EMEAFull-TimeOpen Source Software
Company:Canonical
Location:EMEA
Languages:English
Skills:
Cloud ComputingData AnalysisProduct ManagementCross-functional Team LeadershipContent creationContent managementDevOpsMarketingCustomer Success
Requirements:
Passion for technology and open source. Strong storytelling skills. Growth mindset. Excellent communication skills, both written and verbal. Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (nice-to-have). Experience with demand generation (nice-to-have). Comfort working cross-functionally with product, sales, partners, and marketing teams (nice-to-have).
Responsibilities:
Develop and execute go-to-market (GTM) strategies for a range of products. Lead messaging and positioning efforts ensuring our products stand out in a competitive market. Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials. Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth. Launch new products and features, leading cross-functional teams to drive awareness and adoption. Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly. Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base. Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
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