Develop the framework for trade conditions to contribute to profitable growth. Provide analyses and strategic recommendations through financial simulations, price analyses, and promotion evaluations. Support Key Account Managers in negotiations with retailers, assist in adjusting conditions, and make investment decisions. Ensure a uniform and transparent pricing structure by maintaining and optimizing the master pricing framework. Analyze sales and promotion results and derive concrete action recommendations. Develop price and promotion strategies considering competition and market trends. Contribute to international pricing and investment strategy with an initial focus on DE, NL, and UK. Collaborate closely with Finance, Brand, and Commercial Operations to align investment and pricing decisions. Prepare meaningful reports and presentations to support management and sales decisions.