Develop and execute end-to-end campaign planning and execution. Lead brand and identity audits. Design culturally-responsive/hyperlocal messaging. Translate data to storytelling. Manage digital media planning and buys. Provide media outreach and public relations support. Oversee branding and visual identity for programs and campaigns. Manage content/template creation. Provide advocacy technical assistance (policy translation, brief/white paper development, legislative tracking). Develop advocacy strategy (target selection, issue education, messaging, testimony drafting). Conduct advocacy training (legislative meetings, public testimony, role-playing). Develop and execute a strategic vision and road map for the PA practice area. Monitor emerging trends and best practices. Forecast resource needs and staffing. Identify and cultivate opportunities for growth. Lead the capture and onboarding of new PA clients and projects. Lead and contribute to proposal development. Support and strategize with other practice leads and the BME Business Development team. Build BME Strategies’ presence and thought leadership. Manage and mentor Associate- and Consultant-level staff. Cultivate relationships with public health agencies and community coalitions.