Social Lead
Company:SBC Performance
Location:Poland, Czech Republic, CET
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
LeadershipAdobe Creative SuiteData AnalysisPeople ManagementGoogle AnalyticsContent creationMarketingDigital MarketingA/B testing
Requirements:
3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok. Proven success in launching and scaling data-driven campaigns with significant budgets. Experience in people management (2-3 people in the team). Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM). Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization. Experience building systems, workflows, and best practices from scratch. English — Upper-Intermediate.
Responsibilities:
Build the paid social marketing ecosystem from scratch (Meta, TikTok). Set up and configure Business Managers, pixels, and event tracking systems. Launch, test, and optimize offers, creatives, and ad formats. Develop content and creative guidelines for future campaign scaling. Establish campaign structure, workflows, and optimization frameworks. Collaborate with creative, analytics, and product teams on strategy. Transition from testing to scaling campaigns with sustainable ROI.
