Head of Marketing
Company:Tava Health
Location:Alabama, Arizona, California, Connecticut, Florida, Georgia, Idaho, Indiana, Nevada, North Carolina, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, and Utah
Languages:English
Seniority level:Lead, 7+ years
Experience:7+ years
Skills:
LeadershipProject ManagementData AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsStrategyContent creationContent managementCommunication SkillsCollaborationSEOMentoringExcellent communication skillsRelationship buildingBudgetingCross-functional collaborationData visualizationMarketingTeam managementStakeholder managementStrategic thinkingDigital MarketingBudget managementA/B testing
Requirements:
7+ years of marketing experience At least 3 years in a leadership role Proven experience working in or marketing for a two-sided marketplace Strong cross-functional collaborator Experience managing creative teams or agencies Strategic thinker Data-driven mindset Excellent communication skills
Responsibilities:
Own the end-to-end marketing strategy across a two-sided marketplace Partner with Provider Marketing team to drive provider acquisition, activation, engagement, and retention Collaborate with Commercial Market team to support revenue growth, pipeline generation, and market expansion Own the marketing budget and channel investment strategy Lead, mentor, and manage the Creative team (design, web, and content) Translate business goals into clear marketing priorities, briefs, and roadmaps Oversee brand strategy, messaging, and storytelling Develop and optimize marketing channels Leverage data and experimentation to inform decisions and measure impact Build scalable processes, systems, and metrics
