Senior Marketing Manager - US

Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation Demonstrated success in creating significant results on sales opportunity pipeline creation Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space Expertise in modern marketing tactics Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset Exceptional proactive, self-starter approach Proven ability to collaborate effectively with numerous internal and external stakeholders Knowledge of HubSpot, Salesforce, Monday.com, or similar software, and experience with Growth Marketing methodologies Native proficiency in English (written and verbal communication)

Serve as the dedicated marketing liaison to the SMB Sales leadership Own and continually refine the US SMB marketing strategy Drive and execute measurable demand and field marketing programs across all SMB Industry Segments Oversee and optimize targeted sales enablement and nurturing programs Collaborate with Customer Success and Customer Solutions teams Establish clear Marketing KPIs, rigorously track and analyze performance data Support regional brand awareness creation